All about Qookeee®

Hello I’m Jacey, the founder of Qookeee®, our baby & toddler clothing rental store.

I have worked as a Technical Manager in the Fashion Industry for over 15 years, with responsibility for delivering product compliance, quality and scoping out the requirements for a sustainable range for a multi channel retailer. I quickly realised that to make clothing truly sustainable requires a change of mindset, with design integrity built in from the start and consideration for the whole product lifecycle, including what happens to the clothing when they are no longer required by the consumer.

Fashion thrives on the concept of buy, use, throw away. I wanted to give customers another choice in how they shop.

Welcome to Qookeee®, our baby & toddler clothing rental store.

Browse, Rent, Refresh! Our store is all about offering you an alternative to buying clothing. Qookeee® offers you a selection of beautiful baby wear with sustainable attributes, in sizes 0-3 months up to 18-24 months, which you can rent at a fraction of the retail price. By renting you are reducing waste by reusing garments.

Our online subscription store for baby and toddler wear rental, is set up like an online shop, where you can Shop to Rent instead of Shop to buy. Your subscription amount is based on the sum of the monthly rental cost of the items you select. Find out more here.

Why we’re doing this

In the UK, we discard around 300,000 tonnes of textiles a year, with a large amount ending up in landfill or being incinerated. There is so much waste in baby wear, as the lifespan of the clothing is very short with children growing so quickly.  

Our aim is to help transition a move from the linear to the circular, where clothing is reused, re-manufactured or donated prolonging its life and with an aim to prevent the clothing reaching landfill.

By renting baby clothes you extend the life of the clothing and by doing so you reduce the need to buy new clothing. This in turn reduces the need for so much clothing to be made. So all the water, waste and carbon used in making the clothing in the first place is saved. ⁠The longer an item is rented the greater the savings. Track your impact using our calculator to see how much you could save by renting your baby clothes.

How we are doing it

To make this work we can only use high quality products. We source from responsible brands that have sustainability at their core, who are working hard to develop products that have quality, longevity and sustainable attributes. We buy new stock and make it available for you to rent, saving you money, reducing waste and helping the planet.

To help achieve circularity, our 100% cotton is organic. Organic cotton fabric is ideal for the sensitivity of a baby’s skin and all our organic clothing is curated from great brands that use 100% GOTS (Global Organic Textile Standard) certified organic cotton, grown naturally and sustainably, without using pesticides or harmful chemicals.

Every item in our Conscious wear collection has sustainable attributes and as our customers return all items to us we are able to control where they go when they are no longer suitable for renting.

Garments made of one fibre have the potential to be used in remanufacturing fabric, because the garment fabric can be broken down and reproduced. Items consisting of more than one fibre are harder to break down and reproduce, so when these items can no longer be rented out, they will be either upcycled or reused via donation.

We know that some of you may be new to renting, which is why we have a super low subscription of just £20 a month. You can make up your subscription in several ways, perhaps a Capsule of organic essentials, with some add ons from our Conscious wear collection, or make up a subscription from just the Conscious Wear Collection. You can be as creative as you want!

Read more about our Conscious Wear and sustainability aims here, and how our story is progressing in our news feed.

Thank you for reading about Qookeee®. We are just starting our adventure and will be adding more brands and items to our site as we develop our collection.